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Search Engine Optimisation Ezine Articles RSS Feed


Search Engine Optimisation SEO Specialist Services Clyde Thorburn Johannesburg South Africa


Clyde Thorburn, EzineArticles.com Basic Author















I WILL PLACE AND MAINTAIN YOUR WEBSITE ON THE FIRST PAGE OF THE GOOGLE SEARCH ENGINE


Listed below are questions that you will have about Search Engine Optimisation and my SEO Specialist Services. Click on any question to be taken directly to the answer.

QUESTIONS
A. What Is Search Engine Optimisation Or SEO?
B. How Would I Benefit From Having My Business Website Positioned And Maintained On The First Page Of Google?
C. Why Should I Choose Search Engine Optimisation To Advertise My Business?
D. Why Are Clyde Thorburn's Search Engine Optimisation Specialist Services Focussed Only On Google?
E. How Will Clyde Thorburn Create And Maintain A Ranking For My Website On The First Page Of Google?
F. How Long Will It Take For My Website To Reach The First Page Of Google And How Long Will It Stay There?
G. How Much Will It Cost Me And How Will I Pay Clyde Thorburn For His Search Engine Optimisation Specialist Services?
H. Will I Need To Sign A Search Engine Optimisation Specialist Services Agreement?
I. Why Should I Choose And Trust Clyde Thorburn To Provide Me With Search Engine Optimisation Specialist Services?
J. How Will I Communicate With Clyde Thorburn In Johannesburg, South Africa?


to have more of your questions answered about SEO and SEO terminology.

Please contact me if you have any other questions.

ANSWERS
A. What Is Search Engine Optimisation Or SEO?
Search engine optimisation conducted by an SEO services specialist generates traffic to websites because they initiate keyword searching. All search engines work in such a way that it takes the words that a user types in the search box in the search engine and then it searches for those words within the search engine's database of websites and page contents. The website containing the most number of instances in which those keywords appear is listed at the top of the Search Engine.

Regular first page rankings on a search engine don’t just happen overnight. It takes lots of consistent skilled effort to ensure that your search engine rankings are accurate, stable and long lasting.

Below are a few facts which should leave you in no doubt, that search engine optimisation from an experienced and successful Search Engine Optimisation Services Specialist should form an integral part of your Business Advertising Plan.

1. 85% of Internet users find websites through search engines.
2. 90% of Internet users do not go past the top 30 search engine results (i.e. the first 3 pages). They simply type something else in, if they can't find a relevant site.
3. 75% of Internet users have the intention of purchasing a product or service when using search engines.

The benefits of search engine optimisation and hiring an SEO services specialist can be achieved only by executing a search engine optimisation campaign. This is essential for your company's marketing strategy on the internet. Applying search engine optimisation techniques is the most effective and efficient way of reaching high profit margins when marketing on the internet. As the survey shows, 85% of Internet users find websites through search engines. To make your business more successful on the internet, you need to start a search engine optimisation and hire an SEO services specialist.

Search engine optimization for your website it not rocket science. It is consistent effort that builds a steady business building tool that will eventually lead to great presence on the Google Search Engine. Without consistent SEO effort, your website is doomed to fail on the search engines. Gaining top positions for a website on Google is not brain surgery, it is consistent skilled work.
Back To Questions

B. How Would I Benefit From Having My Business Website Positioned And Maintained On The First Page Of Google?
When you first start your business, customers must visit your business continuously to buy products and services. Continuous customer traffic through your business creates sales resulting in financial profits for you. To attract customers to buy products and services from your business you need to advertise. NO ADVERTISING = NO CUSTOMERS = NO SALES = NO PROFIT = NO SUCCESS

Conventional business advertising forces you to approach the customer to convince them to buy from you. Website advertising on search engines has the customer willingly searching for information about your business and your products and services, so that they can buy from you.

So you need to position your "Shop" or "Business" to be one of their first choices that a customer chooses to obtain information from. Your website placed on the first page of Google achieves this.

THE CRITICAL ADVANTAGE FOR YOU here is that with Website advertising the customer willingly comes to you wanting to buy ... whereas with conventional business advertising, you have to approach an unwilling customer and convince them to buy from you.

If you don't have the time or don't have the knowledge or don't have the inclination to advertise your business on Google, then hire and pay me to apply my Search Engine Optimisation Specialist Services for your benefit. This is not a quick fix, as due diligence, persistence, consistency, discipine and focus from me will pay off profitably for your business. It takes time and effort to gain top positions on Google.

I cannot guarantee the business sales because that will be up to you, the business owner, to close the sale. However, there is one thing that I do know, if you have an opportunity or business, whatever it is, I can and will promote it on the first page of the Google search engine and create the massive exposure that your business needs. The rest is in the hands of the owner, you, to close all sales and manage the resultant business transactions professionally.

THE BENEFITS OF SEARCH ENGINE OPTIMISATION AND HIRING AN SEO SERVICES SPECIALIST FOR YOUR BUSINESS
1. Increased Online Visibility. Getting your site seen on as many search engines and directories as possible will help you reach more of your target audience, bringing you a greater presence on the internet as more people know about you.
2. Highly Qualified Targeted Traffic. A well-executed search engine optimisation campaign by an experienced and successful SEO services specialist will deliver traffic and customers actively searching for the products or services you offer, bringing increased business enquiries from your website from visitors wanting to know more about you.
3. Excellent Return On Investment (ROI). A targeted strategy, with extensive keyword research and ongoing continued original content submission will deliver qualified traffic. The search engine optimisation strategy from an experienced SEO services specialist will increase your website traffic, as more people will find your website and more search engines will index it. Your investment will soon start to pay for itself, as your products and company awareness improves.
4. Improved Cost Efficiency. One of the most cost-effective ways of marketing and advertising. Search engine optimisation out performs other forms of online marketing in terms of return on investment and generation of qualified leads.
5. Promotes improved brand visibility and usability in the global internet marketplace.
6. Increased visitors, prospective clients and business queries.
7. Long term positioning of highly interactive websites at cost-effective rates.
8. Growth in sales, as well as increasing your repeat business, credibility and referral business.
9. Increased accessibility for all users, especially your targeted audience.
10. Content rich websites provide and educate the users about your business, products and services.
11. Increase in the volume of people viewing and showing interest in your products and services.
12. Boosts your confidence and your authority.
13. Builds client loyalty.
Back To Questions

C. Why Should I Choose Search Engine Optimisation To Advertise My Business?
Search engine optimisation and the practices of an SEO services specialist are the most cost effective form of advertising with a low cost-per-acquisition (CPA) and high return on investment (ROI). Studies have proven that dollar for dollar, search engine optimisation applied by an SEO services specialist are the best form of advertising, online and offline.

Search engine optimisation and the services of an SEO specialist are proactive. The customer is actively looking for the products and services you provide. Traditional advertising is passive where you are hoping to spark someone’s interest and get them thinking about buying your products and services. Search engine optimisation and an SEO services specialist let you target your message to the right people at exactly the right time, when they are looking to buy, at a fraction of the cost of other advertising media and a better ROI.

Compared with other forms of advertising, search engine optimisation and hiring an SEO services specialist are very inexpensive. Think about how much your business spends on television, radio, newspaper, magazine and even yellow pages ads. If you were to break these costs down on a monthly basis, search engine optimisation and hiring an SEO services specialist would probably cost the least and still deliver better results.

This was tested by advertising in a couple of national US magazines, as well as newspapers, yellow pages and radio spots in some major Canadian cities. The following information represents the average cost per month for each advertising campaign.

Advertising medium: Television (US) – This advertising method was not even investigated as it is way too expensive. Conduct your own investigations into advertising your business on TV in your own area and you will find the same result ….. way too expensive.

Advertising medium: Business magazines (US) - Audience reach: United States - Size, type, frequency: 1/3 column, B/W, once a month - Cost per month: $1,200. The ads in the business magazines were the most expensive, but they provided the greatest audience reached (next to search engine optimisation seo specialist services), and because the size of the ad was larger than the newspaper and yellow pages ad.

Advertising medium: Radio (Canada) - Audience reach: Local - Size, type, frequency: 30-second spot, 60 spots per month - Cost per month: $6,000. We asked to run a 30-second commercial that would be aired 60 times in a month (the recommended number of airings was 100).

Advertising medium: Newspapers (Canada) - Audience reach: Local - Size, type, frequency: Business card size, B/W, 4 times a month - Cost per month: $2,000 - $2,500. Newspapers came in third only because the frequency option we selected was one ad appearing once per week (Saturday issue) and because the size of the ad was fairly small.

Advertising medium: Yellow pages - Audience reach: Local - Size, type, frequency: Business card size, B/W - Cost per month: $180 - $365. The yellow pages came in around the same cost as search engine optimisation seo specialist services, but what good is a yellow pages ad to an online business?

Advertising medium: Search engine optimisation SEO - Audience reached: World wide - Size, type, frequency: 10-20 keywords - Cost per month: $249 - $499. Search engine optimisation and expert SEO specialist services on the other hand, had one of the lowest costs, provided the greatest audience coverage and with a 24x7 frequency.

Note: The statistics detailed above are guidelines, as actual costs will obviously vary depending on market conditions, geographical location and your own preferences.

Which of these forms are you currently using? How effective have they been? Do your own research and see what you come up with. Due to the variables, your numbers will be different. However, when you break them down to measure the overall costs (eg. CPA, ROI) you will see that hands down, search engine optimisation and hiring an SEO services specialist are your best options.

It doesn’t matter what form of advertising you are using for online success, search engine optimisation and hiring an SEO services specialist really are the most cost effective and efficient way to promote your business. That’s why search engine optimisation and SEO services specialists are gaining in popularity with everyone from small one-person operations to large, multi-national companies.
Back To Questions

D. Why Are Clyde Thorburn's Search Engine Optimisation Specialist Services Focussed Only On Google?
GOOGLE IS THE MOST IMPORTANT AND EFFECTIVE SEARCH ENGINE IN THE WORLD TODAY
Fact 1 - Google supplies search results to some of the largest Internet search firms. This means that if your business website is listed or ranked on the first page of Google, you will most likely have a first page ranking in Yahoo, MSN, AOL, Netscape, Earthlink and many other Search Engines.
Fact 2 - Google is the most popular search engine in the world today. As of December 2002, Google indexes over 3 billion pages, has more than 150 million daily searches and more than 60 million unique monthly visitors.
Fact 3 - Google allows you to achieve a first page ranking if you apply effective SEO techniques, without needing to pay for advertising.

Top search results in major Search Engines, like Google, will provide you with world wide exposure. An effective and constant search engine optimisation campaign executed by an experienced SEO services specialist increases the visibility of your website. A first page ranking on the Google Search Engine can generate a substantial amount of daily traffic and customers to your website at minimal cost.

Achieving search engine positioning not only gives better Website and Page Ranking, but it also increases web traffic to your site. This traffic may help you in achieving better goals and increases leads, sales and profits for your business from your website. Search engine optimisation and SEO specialist strategies improve your online presence and help to increase your company's reputation. Your improved Company reputation can also help you achieve customer confidence.
Back To Questions

E. How Will Clyde Thorburn Create And Maintain A Ranking For My Website On The First Page Of Google?
The ‘creation’ and ‘maintenance’ of your website on the first page of Google, using my SEO services, is detailed extensively in the SEO Agreement that you will receive from me when you decide to hire me. Below is a brief summary of how I will achieve this for you.

I will provide SEO services that concentrate on the following aspects only, namely; Keywords : Keyword Phrases : Title Tag Configurations : Meta Tag Configurations : Website Content : Related Content Submissions (i.e. Blogs, Forums, Articles and Press Releases) to ‘Content Submission Services’ available on the Internet, as chosen by me. I will manually submit all urls, as detailed in the SEO agreement, to the GOOGLE SEARCH ENGINE ONLY. I will also manually submit all links to a link directory/exchange, chosen by myself.
Back To Questions

F. How Long Will It Take For My Website To Reach The First Page Of Google And How Long Will It Stay There?
The
GOOGLE SEARCH ENGINE may take as long as 1 day to 6 months (in some cases longer) before your website is positioned and ranked on the first page of the GOOGLE SEARCH ENGINE. I will be contracted by you and will continue with all my SEO services, as detailed in the SEO agreement, until your website is listed on the first page of the GOOGLE SEARCH ENGINE ONLY. I suggest that the contract length be at least 6 months, to improve the likelihood of the ranking of your website on the GOOGLE SEARCH ENGINE.

On average, existing clients of mine have seen their websites appear on the first page of Google after a month. However, there is no gaurentee that this will happen to your website, as there are so may factors that influence a first page Google Search Engine ranking. Your website should stay ranked on the first page of Google for as long as I am contracted to you and continue to create backlinks through my "Ghostwriting" services for you.
Back To Questions

G. How Much Will It Cost Me And How Will I Pay Clyde Thorburn For His Search Engine Optimisation Specialist Services?
International Clients
No setup fees will be charged.
A monthly fee of $500-00c USD will be charged for the creation and maintenance of a first page ranking of your website and for my content submissions that contain information about your business and your website link on the GOOGLE SEARCH ENGINE ONLY. The calculation of this fee is the result of me working on whatever my planned SEO tasks are for the day to market your website on the Google search engine, irrespective of how long these tasks take to complete. I will provide SEO services for 20 South African business working days, consistently every month. This fee is 100% tax deductible as an advertising expense.

The fee is to be transferred, via "Bank Transfer" or "Bank Wire", into my bank account in South Africa on the second last business working day of each calendar month, in advance. I will supply you with my bank details when you decide to hire me as your Search Engine Optimisation Services Specialist. I will only continue with my Search Engine Optimisation SEO services as detailed in my SEO Services Agreement, once I see that the funds have been deposited into my bank account, on a monthly basis, in advance.

South African Clients
These fees are only applicable to South Africans who are living in South Africa.
No setup fees will be charged.
A monthly fee of R5000-00c will be charged for the creation and maintenance of a first page ranking of your website and for my content submissions that contain information about your business and your website link on the GOOGLE SEARCH ENGINE ONLY. The calculation of this fee is the result of me working on whatever my planned SEO tasks are for the day to market your website on the Google search engine, irrespective of how long these tasks take to complete. I will provide SEO services for 20 South African business working days, consistently every month. This fee is 100% tax deductible as an advertising expense.

The fee is to be transferred, via the internet as an internet transfer, into my bank account on the second last business working day of each calendar month, in advance. I will supply you with my bank details when you decide to hire me as your Search Engine Optimisation Services Specialist. I will only continue with my Search Engine Optimisation SEO services as detailed in my SEO Services Agreement, once I see that the funds have been deposited into my bank account, on a monthly basis, in advance.

To realise what Search Engine Optimisation costs elsewhere, you need to conduct your own searches on Google and other Search Engines (e.g. Yahoo, MSN, etc.) on the Internet, using search terms such as “SEO Packages” and “SEO Pricing”, to realise the huge range of costs associated with the related services offered for an SEO Campaign. This will give you a good background of SEO costs and an understanding as to why I have charged this very reasonable fee for my services, as detailed in my SEO Services Agreement.
Back To Questions

H. Will I Need To Sign A Search Engine Optimisation Specialist Services Agreement?
Yes. Once you decide to hire me as your Search Engine Optimisation Services Specialist you will need to sign an SEO Specialist Services Agreement between you and me. I have compiled a very detailed SEO Services Agreement explaining what services I will provide for you and exactly how I will achieve and maintain a first page ranking for your business website on the first page of the Google Search Engine only. I will only skype or email or fax my SEO Services Agreement to you to sign and retrun to me, after you have agreed to hire me. I will also discuss every aspect of the agreement with you in detail, on skype, before you fax or skype your signed copy back to me.

Back To Questions

I. Why Should I Choose And Trust Clyde Thorburn To Provide Me With Search Engine Optimisation Specialist Services?
WHO IS CLYDE THORBURN
I was born in Johannesburg South Africa on 26th July 1957. I married Patricia on 15th April 1981 and have three great children, Sean who was born on 16th April 1988, Duncan born on 29th November 1991 and Megan born on 7th May 1993. After compulsory national military service at the time, I joined a large Gold Mining Company here in South Africa and worked for them for 25 years before being retrenched in December 2001.

To support myself and my family I eventually had to start and manage many small work at home businesses of my own, as I was unable to find a conventional job in the South African Corporate environment. I joined a local Network Marketing Company and added this to my portfolio of work at home businesses.

As is the case with all conventional Network Marketing businesses I soon ran out of leads. I was not prepared to pay for leads and so searched the internet for 'free leads'. After two weeks of searching I found Veretekk and have not looked back since I signed up with Veretekk on 2 January 2006. Veretekk is a company that continuously creates, develops and maintains services and tools that entrepreneurs can use to promote their own businesses on the internet and offline. Veretekk have many top class volunteer trainers who use there own Veretekk assigned web conference rooms to teach any business owner all the important and effective internet marketing tools needed to promote their businesses online and offline.

This is where I was exposed to search engine optimisation. I spent 9 solid months learning how to use the Veretekk system and was introduced to search engine optimisation during this period. During this 9 month period I also attended many training sessions delivered by Tom Prendergast, the founder and CEO of Veretekk and Inetekk. I learnt a great deal from Tom who gave me and all who attended his classes a solid understanding of search engine optimisation. At the beginning of 2007, more focussed search engine optimisation training was given by certain Veretekk trainers who started training all Veretekkees in the art of effective search engine optimisation.

As I was spending all my time building the other small businesses that I had initiated, I decided to shift my focus and spend all my time and efforts on learning to become a professional search engine optimisation seo services specialist. I would then make a living by helping people promote their business websites on the search engines. I have and will always continue attending all the SEO classes in Veretekk. I owe all my knowlegde of search engine optimisation to the teachings of all the knowledgable Veretekk trainers, including the CEO of Veretekk Tom Prendergast and I deeply appreciate all their help and time in teaching me and all Veretekkees who have also decided to become successful Search Engine Optimisation Services Specialists.

I am now a full time successful professional search engine optimisation seo services specialist and provide SEO services to clients to create and maintain first page rankings on the Google search engine for their business websites. During my discussions with you I will show you the many first page rankings I have on the first page of Google for my existing clients and for my own businesses. I will also show you the presence that I have on the internet.

I also have the natural ability to write well and my writing talent promotes websites to the top of keyword categories on Google. The written word is the best ammunition on the internet and is the most effective way of getting your website visited. I use the written word to build links that come back to the website you are promoting. It is all about creating keywords, title tags, meta tags, content and back links pointing to your website. Press releases, ezine articles, posting to forums and blogging are essential to achieve this. Writing these posts on your behalf is called "Ghostwriting" and this is one of the most effective SEO services that I provide for you.

I do not practice any unethical or illegal Search Engine Optimisation techniques to achieve first page ranking on Google for my Clients' websites. I abide by the "Webmaster Guidelines" as specified by Google.
to view Google's Webmaster Guidelines.
Part of the "Google Information For Webmasters" is a section that provides suggestions, hints, cautions and information for you to identify unscrupulous SEO individuals and companies who are only attempting to take your money and walk away.
to view this advice from Google.
for more information on what to consider when choosing an SEO Company or Consultant.
Back To Questions

J. How Will I Communicate With Clyde Thorburn In Johannesburg, South Africa?
The best way to communicate with me will be on skype. Skype is a free communication service run through your PC and it is completely free. Millions of people around the world use it every day to communicate with each other. You will need your PC, a soundcard, which is usually already part of your PC and a headset that has a microphone built into it, to plug into your soundcard so that you can talk.

to download the latest version of skype onto your PC.
Add me as a contact (my Skype ID is clydethorburn) and we can talk for free for as long and as often as we need to. No need to use the costly telephone at all. Alternatively, you can communicate with me via email on clydesseoservices@freemarketingsystem.net or telephonically on my landline 2711 432 2225.
Back To Questions

Contact Clyde Thorburn to help you achieve all these benefits for you and your company.
Landline : 2711 432 2225.
Skype ID : clydethorburn
Email      : clydesseoservices@freemarketingsystem.net

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SEARCH ENGINE OPTIMISATION (SEO) TRAINING TOPICS

1. What Is Search Engine Optimisation

2. Website Search Engine Optimisation

3. Press Releases In Search Engine Optimisation

4. Articles In Search Engine Optimisation

5. Blogs In Search Engine Optimisation

6. Podcasts In Search Engine Optimisation

7. Keyword Research In Search Engine Optimisation

8. Clydes SEO Blog