Search Engine Optimisation Services Specialist Clyde Thorburn Discusses The Use Of Press Releases In Search Engine Optimisation

The aim of my search engine optimisation SEO training detailed on my website in the form of a web page for each SEO techniques, is to provide visitors and readers to my website with the correct effective efficient and successful search engine optimisation SEO information that will help them build their business when marketing on the internet. I explain in great detail all the techniques and strategies that I use to ensure effective and successful search engine optimisation of my websites on the internet.

Once you have built, SEO optimised and placed your website on the internet the next step is to get your information about your website out live onto the internet. I have seen this happen so many times that when a press release is properly written it will rise to the top of the search engines in the related keyword category. Everything that we deal with in search engine optimisation SEO has to do with the title of a website. This is so extremely important that I cannot emphasise it enough.

So you want to write the titles of your press releases to be very keyword specific. You need to be very aware that the title of your website is the category on Google that you are going to land on. There is no way around this fact. I have proved this to myself time after time when conducting search engine optimisation for myself and my clients. Once you have created your website the first thing you need to do is to start writing press releases about your website and the products and or services you are marketing and promoting.

Signing up for a press release service is not expensive. There are many free press release services on the internet that are free and are just as effective as the "paid" press release services. We are all on a budget and I am no exception. If I can use an effective service for free I will sign up for it. This is what I have done and the only service I pay for as a search engine optimisation is to host my websites and for the Veretekk gold systems I own to help me with my search engine optimisation.

One of the very effective free press release services to join and submit your press releases to is http://www.free-press-release.com. This press release company is owned by a woman in California in the USA and she does an excellent job of helping people like me to place my information out onto the internet as quickly as possible. After you achieve some notoriety by writing successful press releases at free-press-release.com they will create a tag line for you.

This tagline could be your name or keyword phrase or many other different things. This is very powerful for you because once they create your own personal tagline it lands on Google. That tagline will head a page or pages containing a list of all your press releases that you have submitted to free-press-release.com and you can use it as a type of RSS feed and place it on any and all your websites. This tagline is created automatically for you and you don't need to ask them to it.

This was done for me as a free member of free-press-release.com. Access http://www.free-press-release.com and signup by choosing a username and password for a free press release service. Then you will be prompted to either write completely free press releases or paid press releases. The only disadvantage of the free press releases is that you are not allowed to place html or a url or a hyperlink anywhere in the text of your press release. The spiders will therefore index your content and keywords but cannot follow any links you specify as they are not ‘live’ links.

In the paid version you are allowed to place hyperlinks in your press release content for readers to 'click' on and visit. You can choose to spend 50 cents USD to write a press release containing hyperlinks if you want to. I use the free version and my press releases are always popping up on the first page of Google and on many other search engines as well. Once you have decided which option to choose,get down to writing the content of the press release. Be very keyword specific in your title.

Generally within three to fourteen days your press release will be on the first page of the Google search engine as well as other search engines for your chosen keyword category. Be keyword specific in the body or content of your press release. Do not think of a press release as an advertisement for your product and or service. The purpose or aim of a press release is to make an announcement to the internet that here is your website, here is the information about it, here are the keywords associated with your website.

Inform your readers of the benefits to them of reading your website and the benefits to them if they purchase your products and or services. Explain the reasons why they should be looking and considering your product and or services. Some people believe that press releases are only geared for search engine spiders. This is not true. I know of search engine optimisation SEO services specialists that have received phone calls and emails about the services and products detailed in their related press releases and those people eventually bought the product and or signed up for the service.

So a press release is not solely geared to attract search engine spiders it also attracts paying customers as well. People read press releases as well as search engine spiders. Remember that you have to write the content of your press release in order to place it out onto the internet. Without any action from you nothing will happen and your business will not grow or profit. Also, you do not have to be a perfect writer to create and submit a press release. Just get on with it and do it!

Get past your own barriers where you believe you cannot write effectively. The more you write the easier it becomes and the more you will eventually write. Write like you talk. Writing is not difficult. Write in '3rd person' when writing your press release content. You don't want to use "I" or "You" in the content as that is not '3rd person'. Write the press release as if someone is interviewing you. For example, Clyde said that, Clyde went on to say that, Clyde mentioned, and so on.

Imagine that you are a reporter reporting on what you had to say about your website, products, services and program. Place the comments in quotation marks. Creating classified ads and free pages promoting your website, products, services and program is secondary to writing press release. Press releases are immensely powerful and way more effective than free pages and classified ads. You cannot argue with the fact that Organic Positioning is about building links that point back to your website which is the vehicle that markets and promotes your business products, services and program on the internet.

It is not only about building links, it is also about building unique and original content links. Through the process of writing press releases you are actually creating unique and original content links. It is that simple. The more links you build that point to your opportunity you will find that at some point in time your website will start rising to the top of the search engines. Your press releases will get to the top of the search engines quickly.

This whole search engine optimisation process starts with you writing effective keyword specific press releases. I suggest that you write one press release per day for the rest of your life. That is what I do and I know it works. If you decide to opt for the paid 'free-press-release.com' service it will cost you $20 for 40 press releases. Do you realise how powerful that would be for you and your business. Your search engine ranking will go through the roof. You can do the same using the free service as well. I know, I have done it and it works.

A word of caution here. Make sure that you know every single detail of your program, business, service and product. Be sure that you know exactly what your business is about which includes keeping up to date at all times with future developments and changes. This will be reflected in your press releases and if you are vague and unsure and not up to date with the details of your business people will know this and your business and reputation will spiral downwards.

As a search engine optimisation SEO services specialist I promote the businesses of clients and I don’t need to know all details of the values, products, services and program. This is so because I am using or writing my press releases for my clients on a keyword specific basis. I am writing to and appealing to the search engine spiders to get a top ranked position for their website on the search engines.

Once it gets to the top of the search engines and the visitors contact the client through the website then it is up to the client and his or her business infrastructure to take over from that point and to convert the visitor into a paying customer. The client will then inform the visitor at that stage of the benefits of the business, products and services in order to convert them into a paying customer. If you have an MLM business or any other type of business you need to be very focussed from a search engine optimisation SEO standpoint.

Don't get too scattered out with your search engine optimisation SEO efforts. Don't try to go after too many opportunities at one time. Pick one business opportunity to promote using the search engine optimisation SEO techniques I am teaching you. The first step you must take is to select and use a proven reliable Keyword Selector Tool to search the popularity of the keywords you want to use to promote your chosen business. The keyword selector tool I use is http://goodkeywords.com as it is reliable and effective.

This is a free software program. After signing up for it you have to download a little program and then you can use it to find relevant keyword information to use and promote your business. This is a vital step and technique to effective and successful search engine optimisation. Another very effective keyword selector tool to use is http://freekeywords.wordtracker.com as well as http://www.digitalpoint.com. Don't get bogged down by spending too much time on keyword selection.

If you get too involved with the 'perfect' selection of your keywords you will get lost and become ineffective from a search engine optimisation SEO viewpoint. What you need to do here is to be very keyword focussed. For example, if you were promoting Veretekk you would first need to spend a few months understanding the details of Veretekk and what Veretekk is al about. This will make your search engine optimisation SEO campaign promoting Veretekk more effective and successful.

Veretekk is a lead generating system and it is also an internet marketing training system as well. There are many keywords that you can choose and apply to a Veretekk system. Therefore you need to find out which of the keywords you select are actually popular and are actually and literally typed into the search boxes of search engines and used as searches. It is no use thinking that a keyword is good unless you first check that it is used by searchers and people on the internet. This is where the Keyword Selector Tool comes into effect.

I suggest picking a few keywords and then validate their popularity with the keyword selector tool/s and then promoting your business with those keywords initially. After you have done this, watch your positions on the search engines by finding where your website is located and what search engine ranking it has achieved. You need to ask yourself, where on Google is that website I have just built and promoted using my search engine optimisation skills.

Once you find your website search engine ranking then you need to start writing your press releases. Write one press release a day for the rest of your life. Then check your website search engine ranking regularly and you will see your website start moving up in the search engine rankings. This is not an instant fix because 'quick fixes' do not exist in search engine optimisation. You might not be as effective as you would like to be at the beginning of your very first search engine optimisation campaign but you will improve with time and focussed effort.

The more proficient you become by starting NOW the better you will get as a writer and search engine optimisation SEO services specialist as time goes on. Do not be too concerned or freak out if you do not see instant search engine ranking results. Remember there is no program that you can buy on the internet or anywhere else that will automatically get you top search engine rankings by a 'click of a button'. You have to do the work to succeed. Nobody else or no automated program can do it for you.

Do not fall into the trap of buying these junk programs advertised on the internet. They do not work. I know of many people who have tried them and they all DO NOT WORK! There are only a few critical search engine optimisation techniques that you need to know which will cause you to be an extremely effective search engine optimisation SEO services specialist. I am busy teaching you those techniques right now, SO LISTEN UP AND PAY ATTENTION!

Research your keywords, write press releases, follow those press releases with Ezine articles, submit posts to forums and blogs, all those submissions build links and then hand submit all those links every day to the search engines after you have created them. That’s it. You now have the foundation techniques for effective successful search engine optimisation. Also, to be effective as a search engine optimisation SEO services specialist you could become an expert in doing one thing one hundred percent.

For example you could only write press releases, or only ezine articles or become a forum or blog content writing specialist. All these will cause you to succeed as a search engine optimisation SEO services specialist and achieve top rankings on the search engines and especially on Google. This is not a theory. This is backed up by my own experience in doing this. The point again here is to save your money and stay far away from any 'SEO guru' created automated programs that claim to do the work for you.

These don’t work. It is a lie. If anybody does find an SEO automated program that works please send it to me for examination. I might use it if it works, but I doubt that it will work because there are no quick fixes to effective and successful search engine optimisation. Writing press releases is the place to start after you have validated your keywords.

Writing good effective press releases is one of the most important aspects of search engine optimisation. Here is a list of tips to help you write effective successful press releases from a search engine optimisation SEO standpoint. A press release, when properly written will often come to the top of a search engine relatively quickly. Here are a few guidelines to follow when approaching this often overlooked, but highly effective means of getting one's website noticed.
1. The first lines of your press releases shall include: "FOR IMMEDIATE RELEASE" (or FOR RELEASE Dec 25, 2002) and "For more information, contact:" followed by your contact information.
2. Craft a compelling headline. The headline makes your release stand out. Keep it short, active, and descriptive. If you don't know how, read a number of compelling headlines till you get some idea.
3. Hook reader with the first paragraph. A first paragraph shall summarize the five W's: who, what, where, when and why. In fact, most readers will give up if you haven't "hooked" them in the first few lines.
4. Put the most important information at the beginning. This is a tried and true rule of journalism. Never hide golden points to the end.
5. Don't sell but answer questions! Making over-inflated statements is helpless to your business. Write a release that answers questions about your business, rather than piling flowery adjectives without saying why.
6. Don't say it, show it. Avoid saying something is "unique" or "the best". Instead, show how people will benefit - i.e. save time, save money, make their life easier, etc.
7. A 'non- biased' source like university professor or software reviewer is very helpful.
8. Provide all possible contact information including mail address, telephone, fax, e-mail and web site (especially for online business).
9. Proofread & Proofread! Do remember to proofread your press release for typographical errors before you send them out.
10. End your press release with "###" (without the quotation marks) after your last lines of text. This symbol lets the editors know they have successfully received the entire release.
11. Use good relevant and original content in your press release. This is NOT the place for copying and pasting...search engine spiders can tell the difference...
12. Don't do what everyone else does...never SELL in a press release...just put good information and approach this area as if you are funnelling people to where you want them to eventually land.
13. Think differently about your project. You simply cannot sell anyone anything at any time. Once you begin to understand this, the process becomes simple.

Here is more great information on the art of writing an effective press release and the correct press release format to use..
1. Headline. FOR IMMEDIATE RELEASE. Be creative and keep it to one sentence.
2. Capitalize the first letter of all words but do not use all caps.
3. Exclamation marks (“!”) only sell your release as advertising, not news.
4. Paragraph 1 City, State, Month, Day, Year – Begin with a strong introductory paragraph that captures the reader’s attention and contains the information most relevant to your message such as the five W's - who, what, when, where, and why. This paragraph should summarize the press release and include a hook to get your audience interested in reading more.
5. Paragraph 2, 3, 4, etc. These paragraphs should contain more detailed important information, and make up the body of the release.
6. Make sure you use correct grammar so as not to affect your credibility negatively.
7. Use quotes or information about businesses, and most importantly have an angle that will appeal to journalists (often by connecting your release to current events or issues).
8. Effective releases usually utilize a strategy known as the inverted pyramid, which is written with the most important information and quotes first.
9. The body of your release should be more than one paragraph.
10. The final paragraph should restate and summarize the key points of your release.
11. Additional 1 Provide avenues for the reader to obtain additional information, demos, samples, etc., but please DO NOT include Internet links.
12. Additional 2 Trademark acknowledgment, product or event timelines, availability, logistics, etc.
13. Additional 3 Background information about the company featured in the release, if appropriate, as well as any applicable safe harbour statement. ### (end with these characters) A FINAL NOTE: With an effective release, it should be possible to cut off the bottom half of the release and still provide journalists with sufficient information.

Here is an example of a press release that I wrote which follows all the guidelines and tips detailed above http://www.free-press-release.com/news/200710/1193765349.html

It is not necessary to hand submit your urls and or links created as a result of your content submissions to all or as many search engines as you can. Submit them only to the Google search engine because most of the other search engines on the internet index off the Google search engine. This is a fact as I have tested this myself. Press releases stay 'live' and ranked on the search engines for about 18 months. This is one of the benefits of good search engine optimisation.

Once you start obtaining good search engine positions all you have to do from that point onwards is to refresh your information. This does not mean back off from writing good original focussed specific keyword content. This means that you refresh your information by following your press releases up with ezine articles, blog posts and forum posts. Do hyphens in your url get you higher in Google? This depends on the fact that you remain keyword specific when creating those domains.

Have the validated keywords that promote your business as part of the url that you purchase. Separating the words in your domain with hyphens ensures that every word in that url is spidered by the search engine spiders. This means that each word is a keyword term searched by the spiders instead of just one keyword which is usually the way most people create and purchase their domains. So yes, hyphens in your url, as long as they are keyword specific, create a better chance of your website landing in higher positions on the Google search engine.

Can you use the results of searches in Google as an indication of keyword popularity? The answer here is yes and no. I think it is very important in terms of making sales with your website, that you want your website in a keyword category where the average visitor and potential customer will using those keywords and phrases to search for your products and services in the Google search box. For example an effective keyword phrase or category for search engine optimisation that will attract the average potential customer would be "how do I get my website listed on Google".

This would be a good keyword term. That is what average people will be writing into the search boxes of the search engines. These people probably don't know anything about internet marketing strategies and techniques, so you need to understand what words they would use as part of their searches. A general rule of thumb is that the higher the keyword category (i.e. the greater the total number of results shown in a search on the search engines) the more difficult it is to achieve first page ranking on the search engines for that keyword term or phrase.

A word of caution when performing keyword research. Don't ever take for granted that the Keyword Selector Tool/s that you use are the 'holy grail' of keyword research. This includes the tools suggested earlier namely http://freekeywords.wordtracker.com, http://www.digitalpoint.com and http://goodkeywords.com. I have found that good common sense when choosing keywords and keyword phrases goes a long way to picking the most effective keyword category.

Use the keyword selector tools to back up and prove that your common sense was correct. Remember to check out the so called "SEO Gurus" on the internet. If these people are the SEO gurus they claim to be then type their full name into the Google search box and note the results. Those that have a lot of content and have placed a lot of information out on the internet and on Google as search engine optimisation SEO services specialist will have many results pop up in that search.

This proves whether they are who they claim they are. Once you are on the first page of Google you need to continue writing Press Releases and daisy chain them together and also update your website content daily. Follow up this information with a blog after your press releases have achieved first page ranking on Google. There are many spiders and RSS feeds and people looking at your fresh content and they can place your content on many other places on the internet that you have never heard of.

This is extremely good for you because the search engine spiders see this as other places pointing to your information and so this definitely helps improve your search engine ranking. This has happened to me many times. I have found my information in many places that I didn’t even know existed. This all happens automatically as it is the nature of the internet and the search engines. Press releases initially are more valuable to announce your website than writing an ezine article to achieve the same purpose.

Press releases are more effective in the beginning. Follow up your press release with an ezine article. Ezine articles are also very powerful because you can become more personal in the content than you can with the '3rd person' concept in press releases. You must remember that the better people feel about doing business with you the more likely your business will succeed. This is the value of ezine articles as they are more personal and people friendly.

Ezine articles stay at the top of the search engines for much longer than press releases. You can always go back and revise your press releases. You can add more content to them. Re-index or hand submit them every time you add extra good content to them and those press releases will pop back up onto the search engines. Write a press release every day for at least 3 weeks announcing your website. Then follow them up with a set of ezine articles every day, also for about three weeks.

This should set you up nicely on the search engines. A technique that I use that is extremely effective is to write the press release content. Take that content place it into an ezine article and write an extra paragraph at the bottom of the press release content to form your ezine article. Then take the content of Ezine article add an extra paragraph of focussed original keyword specific content and submit it to your blog. Then lastly take the content of your blog post add an extra paragraph of focussed original keyword specific content and submit it to your forum. In each case every article or post described above is as seen by the search engine spiders as original content due to the extra paragraph of content added respectively.

This is what I do with my own content and for my search engine optimisation SEO clients. Another very critical vital and important search engine optimisation technique is to remember that every time you add content anywhere, you must hand submit or index the link created to the Google search engine every time. This is very important. This is where you hand submit or index all your links every day http://www.google.com/addurl/?continue=/addurl. Indexing and hand submitting your site or link informs the search engine spiders that you have added content and that you want them to visit your site by spidering that link.

Updating content and not indexing your link will not automatically force the spiders to visit your information. Remember to constantly add content to your actual website regularly as well and index your website url regularly. If you constantly update the content on your website Google will actually plan on you coming back to add content and to index your website. This means that a Google search engine spider could be permanently attached to your website because it knows you update your content on a regular basis.

If you are not writing press releases you definitely need to start writing them immediately. A press release will get to the first page of Google within three to ten days. What you are accomplishing by writing and publishing press releases is you are writing validated keyword and keyword phrases in your press release content which refer to and contains the link to your business or opportunity. When you publish the press release it provides a unique link which you then had submit to the Google search engine and other search engines if you want to.

What you have just created is a back link pointing to your opportunity or business and this is very effective, powerful and successful search engine optimization. Write enough of these press releases, at least one a day and you will start appearing on the front pages of the Google search engine as well as other search engines. It is that simple. One very good and effective free press release service is Prlog. In previous articles I have discussed the use of Free Press Release which is also a great free press release service.

With Prlog you can place up to five hyperlinks in the body of your text whereas with free press release.com you cannot place any hyperlinks in the content of your press release. So how do you write an effective search engine optimised successful press release. First. Pick the keywords of your opportunity and then validate those keywords, using a reliable Keyword Selector Tool, to ensure that your chosen keywords are actually being searched for by users on the internet.

Second. The title or headline or header of your press release has to include those validated keywords and or keyword phrase/es. This is the same as a title or headline in the backend or 'html' of a website. The title of your press release or the keywords and keyword phrases/es you use in your title is the category that you will land on in the Google search engines. This is a fact and there is no way around it. Not that you don't want this not to happen. The more keyword specific that you are with that headline or title the more success you will have with your Google search engine ranking.

Third. The summary section required in a press release is your Meta tag description. So be short and sweet and keyword specific as well in your press release summary. A press release announces your opportunity and website to the internet. Fourth. In the body section of your press release write the keyword specific content in third person. Do not use the words "I" or "you". You can use words like "he”, "she", "they" to ensure that it is in third person.

Imagine that you are being interviewed by yourself and then you write a report on that interview it has to be in third person as you would be referring to yourself and what you said during that interview. All statements from yourself will then be in quotation marks. Write about your program, opportunity, business, products and services in a non advertising manner. Provide and show benefits to the reader if they join your business. The aspects that you configure in a press release are the same you would create in a Veretekk portal. This is good practice for configuring both from an effective and successful SEO view.

You can then use the content and configuration from your press release in your Veretekk portals as well. One of the most important elements that you need to include in your marketing and search engine optimization efforts is 'Branding Your Name'. Don't ever be shy or scared in using and placing your name in the content of any post or website that you produce on the internet. Branding yourself and branding your name is one of the most important things you can do for yourself online.

You want to get your information out there. You want to get your name to the top of Google and all other search engines. Branding your name and yourself and seeing your name in your keyword category on the first page of the search engines gives you "bragging rights". If anybody doubts your achievements and success as a search engine optimization specialist then you ask them to type your name into the search box of the Google or any search engine.

Your results will pop up and you can then ask the person to type in different combinations of the titles they see from the results. They will then see and it will be proved that you know what you are doing because the results will be there on the first pages of the Google search engine and other search engines. There is no better proof of your SEO professionalism. The link created by the search for your name can also be placed on all your posts and websites.

The search engine spiders will index that as well when they visit your respective posts and websites. This will improve your first page search engine ranking as each of those results shown in that search engine search result is a backlink. This therefore creates many more backlinks for you. This is a very effective and successful SEO technique. Make sure that you place your name together with a keyword specific phrase and then place the link of that search result on the related posts.

This will provide even more focus on your content and will definitely excite the search engine spiders. You also need to become a master and expert of your program, opportunity, business or whatever you want to call it. You need to know every single detail about your program. You need to stay up to date with developments and know how they work exactly and how to apply them in order to write about it and market to people on the internet and to lead your related downline effectively and successfully. This is what it means to be an internet marketing business professional.

The question you will be asking yourself after you have created your own website is how you will promote your business website or any website for that matter. The first way to promote your website from a search engine optimization perspective is to build links. Building links is a simple process and it is definitely not a matter of clicking a button and a link is automatically created for you.

To build links you need to write press releases, ezine articles, blog posts and forum posts about your website and business opportunity. You can also and need to create additional web pages that point back to the website that you want to promote on the internet. This is the whole process of 'building links'. From an SEO standpoint one of the most effective and successful ways to build links is to write press releases.

A great free press release company to write your press releases is called Free Press Release . This is a good press release services company because you can create and submit your press release for free. You can pay a dollar per press release that you submit if you want to. The reason you would want to pay a dollar is you are then allowed to place a hyperlink in the content of your press release.

The free version does not allow you to place any hyperlinks in the content of your press release at all. Also, you are allowed to write a larger volume of content when paying for your press release compared to the free press release version. When providing your contact information at the end of your press release do not place your primary email address. The spammers have a great time spamming to all the email addresses detailed in all press release services and yours will be no exception.

Create a web email address in Yahoo or Gmail or a separate POP3 email address specifically to handle all the spam that you will receive as a result of you writing your press releases with any press release company. Writing a press release is not complicated. What you are actually doing in a press release is that you are announcing your business and your business website. The main goal of writing a press release from a search engine optimization perspective is to achieve one thing, your 'title'.

The title of your press release is the keyword category that your press release will land on in Google. If you do not know what keywords or keyword phrases to use in your press release you need to use a Keyword Selector Tool. Search on Google with that term 'Keyword Selector Tool' to find them. Some good and reliable Keyword Selector Tools to use are Good Keywords and Word Tracker as well as Digital Point Solutions as they are all good and reliable tools.

You want to be keyword specific with your presentations. The only way that you can do that is to go to a good reliable keyword selector tool and find out where the high traffic areas are that people search the most. Type in keywords and keyword phrases that you think are appropriate and place them in the keyword selector tools. The tool will show daily or monthly searches conducted by users on the internet for those keywords and keyword phrases.

Depending on your results you need to choose the best and most frequently searched words and phrase. If you type in your chosen keyword or phrase and search for it on Google make sure that the results obtained are not too many as it will then be difficult and a lot of work to get a first page ranking amongst these huge volume results. So sometimes use a little common sense and choose keywords and keyword phrases that show up about a quarter of the way down the page of the keyword selector tools.

This way it will be easier for you to achieve first page rankling and it will not take you so long, especially if you are starting out in the search engine optimization discipline. For example trying to achieve a first page ranking on Google for the keyword phrase 'Home Based Business’ will probably take you six to nine months work and that is if you are an experienced search engine optimization specialist.

Really good search engine optimization is not a 'quick fix' and it is not a mysterious skill either. Anybody can learn to become a search engine optimization specialist. You need to learn about the particular SEO techniques needed to get your websites and business content submissions listed in the search engines. Writing press releases is one of these techniques. It is not the best technique to use but it is one of the effective and successful SEO techniques.

There is another free good and reliable press release service that you should use which is called Fast Pitch Networking. These press releases will get you many visitors. A great feature that Fast Pitch Networking has is that your press releases will appear more quickly on the search engines compared to most other press release companies Your press releases will stick in those positions for a longer period of time as well.

They do have a paid version but you can definitely use the free version effectively. In Fast Pitch Networking you have the ability to go in and actually enhance your press release. This means that once you have your press release written, you can pay the required fee and obtained added exposure on the internet for your press release. One of the greatest things about writing a great focussed keyword specific press release is that there are press release services on the internet that really like new fresh original content.

If the publishers of those press releases see great benefit to the viewing internet audience as a result of your press release, they can place your press release on a 'wire service'. This is extremely high exposure for you if you achieve this. This is the ultimate search engine optimization goal for your press release, which is to land in a ‘wire service’. It will then become viral in nature once it is picked up or lands on a 'wire service'.

Another aspect that you want to accomplish with your press release is to let people know that you are a professional in your field. Never use "I" or "you" in a press release. Everything that you write in your press releases should be in 'third person'. One of the most effective ways for people to write press releases is to write as if you are a person who is being interviewed about your business opportunity. Then write the press release as an interview in the 'third person'.

Do not advertise your program, business, services and or products. A big mistake that most people make is to adopt the unsuccessful 'advertising mentality'. Everybody is doing the same thing when advertising their program. People are not interested in your advertising. What distinguishes your program or business from everybody else’s program or business on the internet? What makes your program so different to everybody else’s when you advertise it? The answer. Nothing!

It is all about the information you have and how you tell people about that information regarding your business. People are tired of being advertised to and reading and hearing the same rubbish day in and day out. One of the best ways to market your business is to provide real benefits and real solutions to their business difficulties and problems. This way the person will most probably take a look at your information. This is exactly where press releases fit it.

They are made to announce your business and to give benefits and solutions to help people in their opportunity as a result of them joining or signing up into your business. Before you start writing your press release, as mentioned before, you need to research the keywords and keyword phrases that you choose and use in your press release. This is worth repeating as it is critically important as the first step in the search engine optimization towards of creating a press release and in fact for creating any content submission on the internet, including your business website.

You don’t just go in like a 'bull at a gate' and write something without planning the keywords and keyword phrases. You need to be very focussed with what you write. Whatever you do and how you do it on the internet will go out live on the internet, permanently. Every single thing that you do on the internet counts. Counting in the sense that you are building links that point back to your business website that you are promoting.

This is the process of search engine optimization and search engine marketing because you build links by writing articles, press releases, forum posts and blog posts, each of which creates a unique link. Then you hand submit each of those links to the Google search engine. The link building process is at the core of search engine optimization. The better that you write these articles or various types of content submissions, the more keyword specific you are in them, the more title focussed you are, the better results you will have with regard to top search engine ranking.

At the end of the day it all boils down to your ability to convey in writing your thoughts, your impressions, your solutions and your benefits for your business to the internet reading and viewing public. So until you are actually willing to sit in front of your PC at your keyboard and write content, which is usually about three to five hundred words long and edit it before submission, you will not achieve success with your search engine optimization efforts.

You need to understand that you are writing for two purposes. One. To appeal to the search engine spiders. Two. To attract people for them to read your articles. Initially you want to be more focussed on appealing to and exciting the search engine spiders. Many people have an issue with writing press releases. You need to adopt the mentality and focussed effort of a search engine spider. A good title is a good keyword phrase that you are going to approach on the internet.

This is the way that these press releases should be approached and written. Spiders are looking for original and relevant content. If you think you are going to go out onto the internet and 'copy and paste' your way to search engine optimization success, you are making a huge mistake.

The spiders pick up copied and pasted material very quickly. Now pay attention here because so many people do not understand this! If YOU write the original content (i.e. place your name as the author of that content) then you can use your content, in its original format without changing a word, on as many places that you can submit to, as you like. This is NOT content duplication as it is your original content in the first place.

The spiders identify this and they accept it and you will not be punished for it at all. Please read this again as it is so important to effective and successful search engine optimization. So open up a notepad document to start writing the content of your press release. Don’t write your content straight into the 'body' windows of the press release companies because there is a time limit set on most press release content creation.

You will not be able to meet, especially when you start out. When it 'times out' you then loose all the content that you have created up to that point. So, write your press release in a notepad document. Submit it to say Fast Pitch Network press release company. Take the same content and add a little more content, say a sentence or two or an extra paragraph and submit it to a blog. Then add more content to your blog post and submit it to a forum and finally add more content to that forum post and submit it to an article submission company.

What you can also do is submit your original article, because you created it, as is, to all four areas namely as a press release, blog post, forum post and article without adding any additional content. You can place this information on the home page of your website or create a webpage on your website with the same information as well. Search engine spiders are very good at what they do but they are not smart.

They are mathematical algorithms and cannot think comprehensively on their own without being specifically programmed because they do not have intelligence. Now please read this and learn. A one word change in any piece of content is viewed as completely new and original content by the search engine spiders.

So what is the art and science of writing press releases? Press releases are a very good way from a search engine optimization perspective to get your information out onto the internet. Press releases are not as powerful as blogging is, as an SEO tool or technique. If you really want to be an effective search engine optimization services specialist and achieve top positions on the Google search engine then you would need to create, develop and write posts to your own blog or to other blogs housed on the internet.

However, a good well written press release is advantageous to you for one reason. If you succeed in writing a good powerful search engine optimized press release it will be picked up and used by a 'wire service' and your information will spread across the internet relatively quickly. As a search engine optimization specialist starting out on the internet it is easy to become intimidated by the thought of writing press releases every day. You do not need to have this fear. All you need to remember is that press releases are written mainly for search engine spiders’ and secondly for people to read.

Most of the information that you are going to place on the internet as a search engine optimization specialist is performed to achieve one goal and that is to attract the search engine spiders to visit and index your content. Obviously there are people that will find and read your information or content that you have placed on the internet, but this will only really occur on a consistent basis once you achieve first page rankings on the search engines.

When you first start out as an SEO specialist writing all your various types of posts you need to realise that most of the time people will no be able to find and read your information. This fact is OK. This is a good and positive fact of effective and successful search engine optimization. This is acceptable because when you learn about internet marketing online you will find that the first thing that you have to do is to appeal to the search engine spiders. You can eventually train search engine spiders to hover around your content waiting to index your new content as soon as it lands on your chosen submission company’s website.

You can now take the link of the press release that you have just submitted and place it on the content of any of your previous or future blog, forums, press release and article posts. This creates a backlink pointing to your website on each occasion when you place a new link on respective content. This is an important search engine optimization technique. You can also place these links on your web pages. If you write and submit many press releases to free-press-release.com they have a service where they will create your own personal link that houses all the press releases that you have written in the past in and in the future. You could term this as your own personal press release room. This personal pressroom link of yours is great spider food.

Place this link again on many of your past and future content submissions and you will excite the search engine spiders to index your information and improve your search engine rankings. This is a very powerful search engine optimization technique to remember and apply to your SEO work. So this shows you one of the great advantages of writing many press releases for a specific press release company. You need to work consistently every day to produce this type of effective search engine optimization result. There are no SEO shortcuts as effective and successful SEO does not happen over night.

As a search engine optimization services specialist you definitely need to move past your fear of writing. As mentioned before you will be writing for the search engine spiders or put in another way, it would be search engine spider writing. That is what you are doing as an SEO specialist with your content writing. You are building quality links called backlinks that point back to your website. This is what the search engine spiders’ love and will get you to the first page of the search engines quickly.

A press release is written in 'third person' only, while most other content submissions like blogs, articles and forum posts are written in an informative and 'present' manner. The difference between a press release and a blog is that a blog is very personal. In your blog you can say anything about anything that you choose. Whereas a press release is announcing what you have to offer or to announce your business opportunity to the internet word and respective internet marketing entrepreneurs.

So writing a press release is different to writing a blog from one aspect but from another aspect it is and both are all about writing keyword specific focussed original content. So from a search engine optimization point of view the more keyword specific content you write the more effective and successful your SEO work and results will be. The process of linking is simple in that for every press release, article, forum post or blog post that you write an individual link is created.

That link is then the back link that you will copy and paste in the content of all the posts you create on the internet, including the hand submission of each of those links to the search engines. Your website link will be placed as a link in the content of each of your posts and will therefore point to your website when the search engine index your post's content. Back linking or linking is a critical and vital component of the foundation of successful search engine optimization and needs to be understood fully and applied correctly.

One way to check the number of backlinks pointing to your website and or to any website is to download the Google toolbar onto your computer. You find the Google toolbar by searching for 'Google Toolbar’ on the Google search engine. The Google toolbar has a function on it that will show you the number or volume of back links that point to any website that you inquire about. It is worth noting that there is no difference in the amount of traffic achieved to a website from a 'Paid’ press release service compared to that of a 'Free' press release service. In fact one of the best press release services from a traffic generating and from a search engine optimization standpoint is from a free press release service known as Fast Pitch Networking.

A ‘free’ press release stands just as much chance as a ‘paid’ press release does, to be picked up and distributed by a 'wire service'. Basically, the cost of a paid press release is not worth the cost when you realise that the results achieved from the paid or free press release services are the same. So the point is that you do not need to spend money on the internet in order to become a successful and effective professional search engine optimization services specialist. This makes practical sense from a search engine spider’s point of view because the content written on a paid or free press release service is the same and will be spidered or indexed by the search engine spiders in exactly the same way. The spiders sees the content and obviously have no concern whether it is paid or free content.

Fast Pitch Networking press release service is good in the sense that you do not get 'reverse marketed' to when compared to joining a Social Networking group. You are relatively safe from that aspect if you join Fast Pitch Networking press release service. However, Fast Pitch Networking will only allow you to submit one press release every day or every 24 hours. To cope with the 'reverse marketing’ aspect it is best to purchase a hosting account where you can create unlimited POP3 accounts and assign or use one of those POP3 accounts for your social networking account, if you sign up for one. This way you can accumulate all those useless reverse marketing emails and delete them. They are all adverts and people are sick of being advertised to. Never use your primary email, always use a 'disposable' email account.

As a professional search engine optimization services specialist you really do not need to join or rely on the 'advertising mentality' of social networking groups. You need to become your own networking social group and you will achieve that if you are an effective and successful SEO specialist. So rely on yourself and not on the social network marketing groups to promote your service properly. How do you promote your service properly? Explain the benefits that ‘readers’ of your content will achieve for themselves if they were to use you and your search engine optimization services. Give them solutions to their internet marketing and business promotion problems. Don't advertise.

Writing press releases is a consistent process. As a professional search engine optimization services specialist you will never get to the point where can you say that you have now finished writing submitting press releases forever. There is no such ending. When you are involved in an SEO campaign for yourself or a client, you need to compile at least one press release per day for at least the first two weeks of that search engine optimization campaign.

After that initial two week period then you can submit one to two press releases a week for as long as the SEO campaign or agreement lasts. Press releases are an excellent way to build links that point back to your website. Your basic routine to use when writing and submitting press releases is to be very keyword specific with the title of your press releases. The title of your press release or the keywords and or keyword phrases that you use in the title is the category that you will land on the Google and other search engines

This vital search engine optimization fact cannot be over emphasised. The title does not need to be appealing to the readers of your press release, initially it needs to excite the search engine spiders first. You want your press release to reach the first page on the Google search engine for your chosen and validated keywords and or keyword phrase category. You obviously want to have logical information within the content of the press release compared to using many random nonsensical keywords and keyword phrases, because people will obviously still read your content.

So, if you were to write a press release about the subject '"Work From Home"' you would use the keyword phrase "Work From Home" as the title of your press release. You would then use this keyword phrase "Work From Home" as the title for all your future press releases, articles, forum posts and blog posts. As a search engine optimization professional you need to be aware that the first thing you have to do, is to appeal to the search engine spiders and not to your 'readers'.

Search engine spiders are not intelligent because they are all mathematical algorithms created by the Google search engine statistical staff. They have been programmed and have a way of picking up keyword specific information from your title and also from other specific areas in your content and meta tag descriptions. This is where many people miss the idea and point of effective and successful search engine optimization practice.

Most people think that the title has to be 'catchy' or 'cute'. This is definitely not the purpose of a press release title or a press release for that matter. A press release and its title and content are a very focussed keyword activity that will produce good SEO results. When readers do find your information they will know that that particular press release is about the respective subject or topic. There are so many websites and content submissions’ on the internet that rely solely on their ‘human aspect' or 'human appeal'.

People need to realise that on the internet you are dealing firstly with the totally clinical, critical mathematical algorithmic nature of the search engine spiders and then secondly with the 'human aspect'. People will always find your presentations or content and that is an obvious fact. However, they will only find your content and posts when they are on the first or maybe second page of the Google and other search engines.

It is very interesting as a search engine optimization specialist to watch the progress of a press release. You could write and submit a press release today and then often within seventy two hours or less that press release will be on the first page of the Google search engine for it's related keyword category. You need to initially think like a search engine spider and after that think like a human being, when writing your press releases. This mindset and related action will get you good search engine optimization results on all the major search engines.

The Prlog free press release service went through a renovation process a few month ago due to spam complaints that they were receiving at the time. At one time Prlog was very effective as a search engine optimization tool because your press release would appear on the first page of the Google and other search engines within a few days.

When they went through the renovation period they were not effective form an SEO perspective at all. One of the reasons was that once you had written your press release it was not released immediately. This is not good for search engine optimization as you need to have your press releases submitted immediately and to hand submit the related press release url, after your press release was released, to the Google search engine.

This could not be done at the time because it took them about two days to release your press release. Prlog are now up and running efficiently again, from an SEO standpoint and they have included a number of new features, such as your own press room. This makes the Prlog service even more search engine spider friendly. You can house your press releases in your Prlog press room and then submit the url of the press room to Google every day after you have written your press release or press releases.

You can place this url on your website and all your other posts as well to make them SEO effective. From a search engine optimization standpoint you want to be keyword specific when deciding on the url/name to give your press room with Prlog. As a search engine optimization services specialist, after you have written a press release, take the basic content of that press release add a paragraph to the content and use that as your blog post.

Then take the blog post, add a paragraph of original content and use that to as your forum post. Then take that forum post, add a paragraph of original content to it to form your article. This way you always have original content and the search engine spiders will thrive on the original content in each type of post. Remember that a one word change on any post at any time is seen by the search engine spiders as a post of completely new content.

The search engine spider is a mathematical algorithm and is not programmed to think. It cannot think and realise that the rest of the content on the posts that it indexes is the same as certain posts that it previously indexed. The only aim of a search engine spider is to compile information. That’s all. The search engine spider cannot distinguish between old content and new content other than to identify new words. So a one word change on a website makes that an entirely new website in the eyes of a search engine spider.

As a search engine optimization and web marketing services specialist it is vital that you understand this concept of duplicate content. Many if not the majority of people and so called SEO specialist don’t understand or believe this and therefore create an unnecessary workload for themselves as far as content on the internet is concerned. This is why RSS feeds are so important as an SEO technique.

Every time you post to the content submission area, linked to that RSS feed, the RSS feed posts that new information onto the website where you have placed that RSS feed on. The spider visits that web site, sees the new information every day and then identifies this website as a new website because of the new content added every day. This is effective and successful search engine optimization at its best. You want your website to have constantly changing content on it at all times.

This does not mean that the content has to be topic specific. You can have an RSS feed from a 'dog' web site placed on your website about 'cats'. As long as the RSS content area about ‘dogs’ is being added to every day, your 'cat' website will be viewed as having constantly changing content on it by the spiders irrespective of the different content topic. A web site that does not have constantly changing content is called a 'static' website.

Static websites are not effective from a search engine optimization stand point at all. As an SEO specialist and to be more effective as an internet marketer promoting your business on the internet, you need to follow an SEO work routine. Write a press release, bog, forum post and article every day promoting and providing information about your business. Hand submit the urls created by each of those posts to the Google search engine. That is the basic of a successful and effective search engine optimization campaign for your business website.

As a search engine optimization services specialist you need to be aware that the more statistical you become about what you can and cannot do for effective search engine optimization the less effective you will be. There are so many opinions from so called SEO gurus that are so wrong it is frightening. SEO is about validating keywords, writing and creating good original validated keyword specific content and titles and using the links created by these posts effectively.

That’s it. Don’t get bamboozled by all the algorithms and key word densities and page ranks etc. You will just get confused and become less effective as a search engine optimization professional. The way to check if a so called SEO guru knows what they are talking about and is effective as an SEO specialist is to search for their name (in inverted commas) on he Google search engine.

If they come up with many articles written by them that have achieved first page ranking on the Google search engine, then they are successful. If their name produces no results they are useless. It's that easy to check if someone is the SEO specialist that they claim they are. If you want to capture top positions on the search engines just write keyword specific content including keyword specific titles, post them to approved content submission areas and use the links created properly as described above.