Search Engine Optimisation Services Specialist Clyde Thorburn Discusses Website Search Engine Optimisation

The first step in your campaign to market your website from a search engine optimisation standpoint is that you must create and place an "About Me" page on your website. When you do this the person visiting your website gets a real good feel for who they are doing business with. This is very important. If I am going to business with a search engine optimisation services specialist I don’t need to know how rich he or she is, I want to know what their experience and practical success has been with search engine optimisation.

I want to deal with real people who are interested in genuinely helping other people succeed by providing proven reliable practical and successful search engine optimisation techniques and services. The more sincere and honest you are the easier it is to convey that message through and on your website. Also, keep this “About Me” principle in mind when you are configuring your Veretekk system.

Ok, so lets go through the procedure, step by step, of what to do and how to approach your search engine optimisation marketing campaign for your website. SEO One. As I have said before, the title of your website is the search category that your website will land in on the Google search engine. The title of your website must be keyword specific. This is a critically important search engine optimisation principle.

This means the title must have the words of the opportunity or service or product that you are marketing through your website. Be very focussed with your keywords and keyword phrases, especially in your title. Stay focussed right from the beginning of your search engine optimisation campaign and follow through with a focussed approach to the end. Focus on one keyword area. Don’t broaden out your keywords.

For example don’t go for the keyword phrase "home based business" when you start your search engine optimisation campaign, because you won't get first page ranking on the Google search engine as it is a very popular category. It would take at least six months of consistent search engine optimisation work to get a first page Google search engine ranking for that category.

SEO Two. In order to know what keywords to choose and to remain focussed with those keywords and keyword phrases throughout your search engine optimisation marketing campaign, you need to know, in detail, exactly what your program, opportunity, service, products are about. This is what you are promoting through your website and you need to know all the details at all times and you need to stay up to date with all the latest developments in your program.

Many people don't know what their program is about. This is internet marketing and search engine optimisation suicide. Do your research thoroughly before and after you join a program and stay up to date with all related changes. SEO Three. Once you have decided on the keywords and keywords phrases to use, conduct a thorough research of the keywords and keyword phrases you have chosen. Here is a 'Rule Of Thumb" for keyword research in a search engine optimisation marketing campaign.

Don't get too tied up with your keyword research. You can actually lose focus and not do the SEO work because you can become confused. Pick some relevant keywords and do the SEO work to start the search engine optimisation process. Search engine optimisation is not a complicated process and it is much easier than you think to get a first page ranking on the Google search engine. Search engine optimisation requires consistency and effort and unfortunately many people just don't have the determination, perseverance and discipline to do that.

From an effective search engine optimisation point of view the number of keywords in your Meta Tags should not exceed a thousand characters. The number of characters in your title is totally up to you. Most submission companies usually only permit title lengths of a maximum of one hundred characters. A hundred characters from a search engine optimisation stand point can be very beneficial for you in your title because you can use many specific keywords in that title.

As a search engine optimisation services specialist I would suggest that you do one thing. Don't be as concerned with the product that the website is marketing. This applies specifically to the Veretekk portals. The portals market a free service. Concentrate on how you can configure that portal from a search engine optimisation angle for yourself and not to promote the portal's product. Concentrate on how you can capture keyword categories for your search engine optimisation marketing campaign.

The more keyword categories that you can capture on the Google search engine and the higher traffic areas that you can get into, the better off for you, because it could result in more signups into your business which will bring you more profits. So, as an example of configuring one of your Veretekk portals effectively for your search engine optimisation marketing campaign for one of your won personal websites, you need to do one thing.

Access the configuration area in the portal. Choose your title for the portal and then do some testing of that title. See how popular it is as a search term in the search engines, specifically the Google search engine. Everything in search engine optimisation is testing, trial and error to see what works and what doesn't. As a professional search engine optimisation services specialist myself, I test a lot. I need to test to make sure that I try and stay current with how the Google search engine works.

The Google search engine is always changing and so you always need to continue testing to keep up with the changes in search engine optimisation that Google creates. If you are a professional search engine optimisation services specialist and your Client’s product is constantly changing then you need to inform your Client to stick to one product initially. Then make your search engine optimisation campaign for that client more "horizontal" to capture more keyword areas, incorporating the other products that the Client has, as you continue with your search engine optimisation campaign for that Client.

Keep in mind that you have over twenty portals in your Veretekk system. Use all the portals to brand your name and yourself using all the search engine optimisation techniques that I have taught you so far. Do some of your own testing and configure one traffic portal effectively from a search engine optimisation perspective and place that information out onto the internet by hand submitting the portal’s url to the Google search engine.

If you configure your Veretekk traffic portals properly you will get first page rankings on the Google search engine. Let’s touch on the subject of Press Releases. Join Prlog.org as it is an excellent free press release company. As mentioned before, the power of say forty press releases written and placed on the Google search engine for ‘spidering’ is immensely powerful. Produce forty good effective keyword specific press releases and that is basically all that you would need to do from a search engine optimisation standpoint to promote your website on the internet through the Google search engine.

Why, because each post submission whether it be a blog, forum, article or press release creates its own unique url or link. You hand submit every single link you create all the time to the Google search engine. What does this do? It builds links pointing to and promoting and talking about your website. This the Google search engine spider loves and this is effective and successful search engine optimisation. That’s what it is about, building links pointing to your website.

The more links you consistently build the longer your website will stay on the first page of the Google search engine. Stop creating links and your website starts to slip further and further down the Google search engine ranking because you are now not practicing effective and consistent search engine optimisation as I have taught you. The more links you build the higher your search engine ranking will be and stay. This is called ORGANIC POSITIONING or ORGANIC search engine optimisation.

What you can do is become a master of say one posting type service and effectively produce search engine optimised posts only through that one type of service. For example, become a press release writing expert and write one press release every day for the rest of your life promoting your website. Maybe you can become a forum posting or article submission or press release expert. The result is the same. You are practising effective and successful search engine optimisation.

Get out as many links as you can, consistently onto the Google search engine and you will achieve first page ranking for a long time. As a search engine optimisation services specialist you do not need to spend money on becoming an SEO expert for yourself or your Clients. You don’t need to spend a ton of money. Make sure you join all the free services that I have mentioned previously. The best part of being a professional search engine optimisation services specialist is that it costs me very little money.

Here is a good example of what ezinearticles.com can do for you for free and also done with no request from you. This happened to my search engine optimisation services specialist mentor. The owner of ezinearticles.com and bestezines.com chose my mentors newsletter and placed it on his high traffic bestezines.com Ezine. No payment was made at all and no request from my mentor to the owner was made either.

This is the way the internet really works and improves your search engine optimisation efforts at no cost. Another excellent totally free article submission company is ideamarketers.com and I use them all the time for my search engine optimisation work. You can pay $100 year at ideamarketers.com to create unlimited newsletters per year. These newsletters are actually little websites created by ideamarketers.com for you.

You can choose this payment option but it is not necessary, as you can still submit an unlimited number of articles directly to ideamarketers.com for free, forever. The blogger.com in Google and the BlogFather in Veretekk are also very powerful submission systems that will make your search engine optimisation efforts more effective and successful. So, the point here is, save your money as a search engine optimisation services specialist because you don't need to spend a cent when you join various companies in order to practice and execute effective and successful search engine optimisation.

Spending money on these so called "guru" packages is a complete waste of time and money and to top it all, they DON’T WORK. The only thing that works is what I have taught you and you need to execute these search engine optimisation techniques every day for the rest of your SEO life. My search engine optimisation mentor spent thousands of dollars buying "Guru" quick fix SEO packages and learnt the hard way that they are all a lot of junk and a waste of money, time. He also found out, eventually, that they don’t work.

Specifics about what a Meta tag description should include. A Meta tag gives a simple one or two sentence description and explanation of your website. From a search engine optimisation point of view it expands and explains the title tag in a little more detail. With regard to newsletters, they are extremely powerful as a search engine optimisation technique to use to promote your website.

Remember, everything you write and place onto the internet creates a link. You are adding information to a website by writing content. That content in that submission company’s service creates a link which contains the information pointing to your website. The spiders see this as direct content, as the content is discussing and promoting your website. This is critical to effective and successful search engine optimisation. Hand submit that link to the Google search engine.

Every link you create you hand submit to the Google search engine and you place it in a link building site like the SEO portals in the Veretekk system or at linkscout.com. This then builds a huge number of back links pointing to all the websites that you are promoting. This is exactly what you want to do as a search engine optimisation services specialist or practitioner. Write keyword specific titles, Meta tags and content to build links which you hand submit to the Google search engine and add to your link building site.

Remember, you don’t have to build flashy and 'eye appealing' or cosmetic websites. Websites are about producing and showing good information for your readers. That’s what they come to your website for, to obtain information. Not to join your business because you have a flashy website. This is another important search engine optimisation technique to never forget. Anyhow, the Google search engine spiders don't spider the images. They look for content and links and not for "flash".

Creating good clean crisp original content is one of the critical keys to search engine optimisation effectiveness and success. The other critical search engine optimisation technique and factor is linking and creating back links. Join Veretekk for free and attend the linking classes for free to understand and use this very important search engine optimisation technique.

Design technique has nothing to do with search engine optimisation as it is only an aesthetic consideration. Again, this is about the 'flash' and content works and 'flash' doesn't from a search engine optimisation standpoint. You want people to visit your websites. "Hits" mean nothing. You want people to go to your website, click on the information and to read the content. Then you want those visitors to call you about your business.

Remember, again, the title of your website or post is the most important SEO aspect, combined with good original content, will get you first page ranking on the Google search engine. Nothing else will do it. search engine optimisation is a consistent building process of 'titled' content that produces links which point to your website. Ideamarketers has a newsletter section that works very well to achieve this.

As a search engine optimisation specialist this is another content submission area that you can use to make your search engine optimisation campaigns more effective and successful. The newsletter section at Ideamarketers.com is tricky when you start out with it, but as with everything, if you persevere long enough, it becomes easy. Ideamarketers have a free 30 day trail period especially set up for Veretekk members. It is called 'The Toolbox' and will definitely help your search engine optimisation efforts.

This is the newsletter submission system that you can try out for free for thirty calendar days at ideamarketers.com if you are a Veretekk subscriber. Ideamarketers.com is a very good company to become involved with from a search engine optimisation point of view because it is managed by intelligent people who know what they are doing. Make sure you do not post an article that advertises anything at Ideamarketers. Provide information about your product and or service. Don't advertise. This is where you need to know all the details of your product and service so that you can provide information that can help people succeed in a new business venture or solve existing business related problems.

In an article you can be very personal. You cannot or are not allowed to blatantly advertise. You can give very good pointed information in your article post from a search engine optimisation approach. There are a maximum and minimum number of words required by an article submission company. As a search engine optimisation services specialist or practitioner you will need to study the "posting rules" of the specific article submission company that you have chosen to know the limits.

From an effective search engine optimisation outlook a good average is to keep your articles to the three hundred to five hundred word limits. Most Ezine article companies have a two hundred and fifty word minimum limit. I know as a search engine optimisation specialist that Ideamarketers.com's maximum limit is fourteen thousand words. They will delete your article if it extends beyond that maximum limit.

If you choose ezinearticles.com as your article submission company, which is also free, be prepared to go through rigorous and strict testing of your writing ability. This is a good testing ground for a search engine optimisation specialist or practitioner to see how good a writer you think you are. Ezinearticles.com is very particular about the content of your articles. They have many rules that you need to adhere to.

You may have to submit your search engine optimised article many times before it is passed for them to publish it. You need to submit ten articles for approval before you can graduate to the Platinum Author level. At the Platinum Author level they will still check each article you post, but it usually takes much quicker for them to check and submit it for you. So you need to prove your writing ability to ezinearticles.com. This is a good thing if you want to hone and sharpen your search engine optimisation writing skills.

EzineArticles.com is very powerful from a search engine optimisation standpoint. You will achieve many first page rankings on the Google search engine for your ezinearticles.com articles. Those articles will also maintain their position on the Google search engine for a very long time and obviously improve the effectiveness and success of your related search engine optimisation campaign. Unlike the press releases, which are more of a hit and miss, the Ezine articles at ezinearticles.com are more reliable and dependable for top Google search engine ranking.

Always remember that you have to write the good original focussed content yourself to ensure that the spiders see it as original. What you need to do from a search engine optimisation angle is to start writing the press release content first. Submit that content to all the submission areas like your blogs, forums, press releases and article submission companies. However, before you submit your original press release content, to these many submission areas, to ensure original content for the Google spider, you need to add another paragraph on each occasion, before submission, to each post before you submit or post it to the relevant submission company.

This is critical and is one of the basic rules of effective and successful search engine optimisation. Don’t submit the same material to every submission company, because keep in mind that a one word change in a website or a content submission makes it original content from the Google Spider's Eye. So, to ensure that you have original content from a search engine optimisation viewpoint, add at least a few sentences or better still, a whole extra paragraph to the content on each occasion before you submit it.

This saves you a massive amount of time as each article does not have to be completely unique. Remember that each submission area will create a different link for each post that you submit with the extra paragraph of information. These are the back links that are vital and critical to point to your website that you are referring to in the content and this will drive it to the top of the search engines from a search engine optimisation viewpoint. So each link is unique and each post has a paragraph of unique content when compared to the previous submission.

A word of advice here is to build your own website to promote your Veretekk system or whatever business you are involved in. I believe as a professional search engine optimisation services specialist that it is absolutely essential for you to build your own website to promote whatever you decide to market on the internet. Veretekk is a great affiliate site because it has been created and designed by Tom Prendergast and Mike Daring who are master programmers. The problem here is that every body has the same splash page and they all share the same splash pages. This is not good for search engine optimisation. So build your own informational website to promote your product and service. Place your Veretekk or business url in your website and then promote that website which you have created.